MIP China Online announces that a total of 1,756 online business meetings were held over 4 days between international distributors and buyers from leading Chinese and Asian TV channels and platforms.
The first all-online edition of MIP China took place entirely online from 28 to 31 July. In all, MIP China Online welcomed 225 participants from 28 countries covering 12 time zones. MIP China is now in its fourth year.
MIP China is produced by Reed MIDEM in partnership with Reed Exhibitions China. MIP China Online will return between September to December this year with a wide-ranging programme for Chinese producers that includes keynotes, screenings, and training seminars.
“The decision to transform MIP China from a 1-to-1 meeting event in Hangzhou to an entirely online operation has been validated by the enthusiastic response from the international and Chinese TV communities. we are grateful to all participants as well as the City of Hangzhou, the Zhejiang Radio & Television Administration, and the Department of Commerce of Zhejiang Province for supporting MIP China 2020 and its online service during these difficult times,” said MIP China Director Ted Baracos.
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