Digital MIPTV is expanding access to its One-to-One Online Distribution Market, adding Drama and Kids genres to the previously announced programme addressing Doc, Factual and Formats. Reed Midem’s signature one-to-one matchmaking business accelerator is a key feature of its international television markets, connecting global content distributors and buyers through pre-scheduled online meetings to boost sales and acquisitions of television series.
The decision to expand the Digital MIPTV multi-genre online matchmaking offer is in response to increased demand from international distributors and buyers across all genres for Reed Midem to provide an online sales platform during the traditional MIPTV market week due to the ongoing worldwide restrictions on travel and physical gatherings.
Digital MIPTV will take place online during the annual spring market dates of April 12-16, 2021. Options for participation across all genres include the One-to-One Distribution Market, guaranteeing a programme of pre-scheduled meetings over three days (April 13-15), and the MIPTV Digital Pass, offering online market access to the week-long programme of thematic speed meetings, workshops, mentoring, market intel, conferences, breakout sessions, and networking (April 12-16).