REED EXPOSITIONS FRANCE AND REED MIDEM JOIN FORCES AS RX FRANCE

Reed Expositions France and Reed Midem, French subsidiaries of RX (previously known as Reed Exhibitions), announced that they have merged. The company is now named RX France and its French and international events will be organized under the RX brand.

Within RX France, the combined teams will manage a portfolio of leading, French and international events covering 20 industry sectors. Among the iconic and must attend international events within RX France are Mipim, Mapic, Mipcom and MIPTV, developed by Reed MIDEM; and Batimat, Pollutec, EquipHotel, FIAC and Paris Photo, developed by Reed Expositions France. Maison&Objet is organized by SAFI, a subsidiary of RX France.

“Uniting our two companies, Reed Expositions France and Reed Midem, brings together a portfolio of outstanding brands, leaders in their respective sectors and markets, as well as merging the experience and professionalism of our teams,”  said Michel Filzi, Chief Executive of Reed Expositions France since 2014 and CEO of Reed Midem since October 2020, who will now heads up RX France.

“This is a real opportunity for us to support our clients in their strategic development by organizing events that are more and more innovative, inclusive and invigorating. Our objective is to help our clients build their businesses by offering solutions that are physical, digital and hybrid,”  Filzi added.