Mipcom Cannes announced that over 11,000 delegates from 100 countries attended this week’s 39th edition of the market. Figures released on the penultimate day of the market represent a third year of growth for the Mipcom, with an increase in overall attendance from last year’s 10,800.
The total includes a rise in buyers with over 3,500 attending in 2023, an increase of 10% year on year, with most hailing from the United States, followed by the UK, France, Germany, and Spain. Over 320 companies exhibited in and around the Palais des Festivals, including 31 country pavilions, whilst 50 companies made their debut with stands at this year’s market.
Significant delegation increases were seen from China, this year’s Mipcom Cannes Country of Honour, with their biggest representation since 2019 of over 300 delegates from 40 companies; and also from the Middle East, from where more than 160 buyers visited Cannes, an increase of 50% year on year.
“Given the buzz from the stands, what the leaders have said on stage, and the sheer volume of content deals done, it is clear that third party sales and distribution are back. Mipcom has a unique position of bringing together 100 countries, and that concentration of activity in one place, at one time, can only be a catalyst to the international market overall,” said Lucy Smith, Director Mipcom Cannes.
According to its organizers, the healthy participation at this year’s market underlines a vibrant content sales and acquisitions climate, rapidly developing international FAST channel business, and an increased appetite for international co-production partnerships and future facing insights.
Meanwhile, the international kids screenings & co-production market MIP Junior (October 13-15) welcomed over 1200 delegates from 63 countries, with a positive take-up for the newly introduced Friday afternoon pre-opening, confirming its position as the annual meeting point for the kids sector.
● DATES FOR 2024
RX, the organizer of the event, confirmed that the 40th edition of Mipcom Cannes will take place October 21-24, 2024, with MIP Junior returning to its pre-market slot of October 19-20, 2024. It was also announced that in April 2024 MIPTV will be building back the biggest weekend in unscripted with two days dedicated to MIPDoc and an extended MIPFormats strand as part of the 61st edition of the market.
In detail, the pre-opening weekend will be dedicated to the doc and factual, and global entertainment format communities and feature in-depth sessions, workshops, summits and screenings. MIPTV will again stage a three-day exhibition market featuring a streamlined programme of conferences and events including keynotes, The MIP SDG Award and MIPLAB summits focusing on the future of the industry.
MIP Drama screenings will also return with a MIPTV jury pre-selection. Moreover, international series festival Canneseries will again run alongside the market from April 5-10, 2024. MIPTV will be staged April 8-10, with MIPDoc and MIPFormats held across a pre-opening weekend of April 6-7, 2024.