With its powerful performances, cinematic production quality, and expanding international reach, “Eshref Ruya” continues to cement its position as one of Turkey’s leading premium dramas. Produced by TIMS&B Productions and distributed globally by Inter Medya, the series made a strong impact at this year’s MIPCOM in Cannes. Its leading stars, Çağatay Ulusoy and Demet Özdemir, drew significant attention from the opening day of the market, generating strong buzz among international buyers, executives, and members of the press.
Since its premiere, “Eshref Ruya” has consistently ranked among the highest-rated dramas in Turkey and has attracted major interest from broadcasters worldwide, with multiple licensing deals already secured across key territories. In Cannes, Ulusoy and Özdemir took part in an exclusive photo shoot set against the French Riviera’s stunning backdrop — marking their first official shoot together for “Eshref Ruya.” The campaign created excitement among fans and industry insiders alike.
The pair then toured the streets of Cannes in the series’ iconic vintage Cadillac — an exact replica of the car driven by Ulusoy’s character, Eshref. Discovered in a small French town and meticulously restored for the occasion, the vehicle became one of MIPCOM’s most photographed attractions, symbolically carrying the show’s cinematic spirit through the streets of the Riviera before taking its place in front of the Majestic Hotel on La Croisette. Later that day, Ulusoy and Özdemir made a high-profile entrance at the Palais des Festivals, where their arrival was broadcast live on outdoor screens, drawing strong attention from attendees.
As part of its MIPCOM presence, Inter Medya hosted a cocktail reception in honor of the two stars at its pavilion, welcoming leading global television executives and members of the international media. The event served as both a celebration of “Eshref Ruya”’s achievements and a key networking opportunity for the global content community. During the evening, the actors connected warmly with guests, sharing insights about the series. Director Uluç Bayraktar was also in attendance, joining the celebrations and highlighting the show’s expanding international success.
Following the reception, the series’ broadcaster, producers, cast members, and the Inter Medya team continued the evening with a private dinner, closing a day that underscored the show’s growing global momentum. With its high production values, stellar cast, and accelerating international presence, “Eshref Ruya” stands out as one of the most notable Turkish dramas on the global stage. Inter Medya initiated multiple new negotiations for the series during MIPCOM and is expected to announce additional international sales in the near future.
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