Seoul-based international format agency will participate in the virtual MIPTV featuring dating, celebrity, and crime competition shows to horror and comedy programs.


InSoon Kim and Jin Woo Hwang, founders of Something Special


Something Special, the Seoul-based international Format agency founded by Format specialists Jin Woo Hwang and InSoon Kim, announced the launch of their new Spring – MIP catalogue featuring both unscripted and scripted formats. This is the first major catalogue the company is releasing since their launch last year, and includes everything from dating, cooking and crime game shows to horror anthologies and comedic love stories.

Also, KBS (Korean Broadcasting System) gave Something Special two of its most popular music entertainment Formats to take out to the world, marking the very first time KBS went outside of their company for format representation. In addition, WHYNOT Media, Korea’s frontrunner for short-form web-series, also gave Something Special four formats to be represented worldwide.

The two original KBS music competition program formats that Something Special will represent are: the music competition 'HITSMASH' which invites musicians to take an original song and mash it with another musicians’ original song, creating the ultimate HITSMASH with the original artists performing together, breathing new life into classic hits. And the music entertainment program 'Sing-Along Playroom', a unique spin on favorite childhood songs, bringing back memories of joyful school days.

In the unscripted sector, Something Special is also presenting 'Run Out' (Paper format - competition); 'Crime Delivery' (Paper format- crime competition); 'Still Alive' (Paper format – game competition); 'The Other I' (Paper format - talent competition); 'Spotted' (Paper format – dating competition) and 'Real High Romance' (high-teen romance reality). In the scripted arena, Something Special is presenting scripted formats, including 'My Heart is Beating' (romantic comedy/fantasy)– a vampire comedic love story and horror anthology and 'Fearsome' (horror/anthology) based on true stories passed along in Asian countries.

In the web-series scripted format segment, from WHYNOT Media, Something Special represents 'Best Mistake' (high-teen romance); 'Pure Melo District' (office romance); 'Real Time Love' (high-teen romance).

Jin Woo Hwang stated, “We’re thrilled to present our first major catalogue, featuring both unscripted and scripted formats as well as web-series, especially in time for MIPTV. We’ve cultivated great premium stories and fun, intriguing competition programs that were created both internally by our experienced Something Special team and also from our experienced global partners. We offer Something Special for everyone.”

InSoon Kim added, “Something Special is truly breaking the mold in Korea for original IP creation and international format distribution. We are especially proud to be the first company outside of KBS to represent their top formats and are confident the world will embrace 'HITSMASH' and 'Sing-Along Playroom'.”