Brazilian giant Globo had its virtual moment during Natpe Budapest where Angela Colla, Head of International Sales, and Fabio Fernandez Mauro, Sales Manager have the opportunity to show successful titles that it has been selling in Europe and they explained why Globo telenovelas and series can be attractive for international audiences. "Our content has the ability to connect with people and generates engagement", said Fernandez Mauro. In that line, the executives presented the telenovela "Sweet Diva" that reached big success in Brazil, it was premiered in the US and it was sold in Paraguay, Peru, Nicaragua, Dominican Republic, and Honduras, following an agreement with the Albavision Group channels.
Another Globo title presented during Natpe Budapest was "A Life Worth Living", that it reached an average of 27 million viewers per episode in Brasil. The telenovela has licensed to Grupo Albavisión and will be broadcast on its channels in Paraguay, Peru, Dominican Republic, Nicaragua, and Honduras. The lastest shows showed by the Globo's executives were the original Globoplay series ‘Unsoul’. "It's a supernatural thriller set in a small and mysterious city of Ukrainian colonization, where an event 30 years ago is back to haunt the population," explained Fernandez Mauro. Also, Brazilian company presents the modern Cinderella story, "Total Dreamer" and the title "Aruanas", "It's a story really connected with what is happening in the world and in Brazil rainforest right now, we have been recently licensing the show to Belgium Holand, Germany, Austria, Luxemburg, Switzerland,", added Colla.
"In Globo, we invest a lot in different methodologies to understand what the audience wants and now we have 25 different countries exhibiting our products", indicated Fernandez Mauro. Globo is in the middle of a big change with the goal of being a media TEC. "It's a new mindset, digital, agile, adapting our sales to the new reality, not only because the pandemic, the world has been changing a lot and so fast, and we are adapting to this situation transforming dramatically our company," said Colla.
"We have to stop our production studios at the beginning of the pandemic and for the first time in his history, Globo has to stop shooting telenovelas. Last week we returned to shooting again, with two telenovelas but with all the safes measures," described Colla.
She also added that they had to do some adjustments in the Globo Free TV channel but the telenovelas worked very well and in the digital platform, Globo Play, they had a huge base growth. "We didn't stop the launches, so it was great, we had good products, all the classic ones were there, and the people consumed media in a crazy way". On the Pay TV side, Globo has opened its channels to all base so people could get access to all Globo content.
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