30 JUN 2021

THE AMERICAN FILM MARKET CONFIRMS ITS PHYSICAL 2021 EDITION

The American Film Market is set to return as a physical event in November 2-7 of this year, following the Covid-impacted 2020 edition that was forced to go virtual, the organizers confirmed.

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The American Film Market is set to return as a physical event in November 2-7 of this year, following the Covid-impacted 2020 edition that was forced to go virtual, the organizers confirmed. Jonathan Wolf, Managing Director of the event, confirmed in a note that “plans are well underway” for an in-person edition in Santa Monica, now that California is fully re-open.

Wolf also commented the event would update with further details in mid-July, and it is It is yet to be seen if travel restrictions, which could be prohibitive for overseas attendees, will be lifted in time, but there is hope that more fluid systems tracking vaccinations and testing will be put in place to allow international trips later in the year. “We are optimistic that travel restrictions will be lifted shortly,”  Wolf assured.

The next major film biz event, the Cannes Film Festival, is due to get underway next Tuesday, July 6, and while some international delegates and press are planning to be in town, the expectation is that international attendance is expected to be far below normal years. Furthermore, on July 14, as the Cannes Film Festival is in full swing, UniFrance will launch its International French Cinema Fest, an event spread over 24 hours aimed at celebrating French cinema in all its forms and shining a light on the latest productions, whose release dates have been disrupted by the pandemic.