The Italian Pavilion to held several activities at Venice International Film Festival

From 1-6 September top players of the global audiovisual industry will participate in panels, case studies, roundtables and screenings.

29 AUG 2022

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The Directorate General for Cinema and Audiovisual (DGCA) of Italy’s Ministry of Culture (MiC) has scheduled multiple appointments and special events with the top players of the international audiovisual industry at the 79th Venice International Film Festival from 1 to 6 September 2022.

The Italian Pavilion created by Cinecittà, will host conferences, conventions and business meetings with the aim of identifying industry trends and efficiently supporting the ecosystem with a global perspective. On-site activity will be amplified by online activity on the official site.

The first event, in collaboration with CNC and Unifrance, is scheduled on 1st September and will focus on the progress made by the bilateral co-production fund and audiovisual distribution. This will be followed by a focus on Distribution and Exhibition in France and Italy: Today’s Challenges and the day will continue with a second Mapping Italian/French Co-Production Status session with the participation of Michel Plazanet (Deputy Director of International and European Affairs, CNC), Iole Maria Giannattasio (Head of International and Legal Affairs, Research Unit, DGCA-MiC), Giovanni Pompili (Producer, Kino Produzioni), Caroline Bonmarchand (Producer, Avenue B Productionse) and Dominique Boutonnat (President, CNC) and Nicola Borrelli (DG, DGCA-MiC). A special screening - in collaboration with Venice Production Bridge – of the documentary "Passione Cinema" will end the event.

On 2nd September, the Italian Pavilion will host an event in collaboration with the Motion Picture Association where it will be presented case studies, producer reports, data and statistics to explore the financial impact that an audiovisual production can bring to a territory. The day kicks off with the first international session: "There Is No Business Like Show Business" with the participation of Iole Maria Giannattasio, Nicola Maccanico, Lee Rosenthal (President, Worldwide Physical Production, Paramount Pictures and Nickelodeon Studios) and Andrew Hall (Head of Government & Regulatory Affairs, NBCUniversal International Ltd). A second session, focussing on case studies, features the participation of Maria Pia Ammirati (Head of Drama, Rai), Marco Valerio Pugini (President, Panorama Films and Italian Association of Production Service Companies, A.P.E.), Madeleine de Cock Buning (Vice President, Public Policy EMEA for Netflix) and a closing presentation by Nicola Borrelli. Following on, a roundtable will examine the Italy - Hollywood bond on the occasion of the centenary of MPA, demonstrating a century of American presence in Italy with stories and direct testimony. On Sunday 4 September will be held the panel "Protecting the Film Industry Post Digital Services Act, What Now?" presented in collaboration with FAPAV - Federazione per la Tutela delle Industrie dei Contenuti Audiovisivi e Multimediali and MPA.

Work continues on 3rd September with Focus on India - Italy and India: Building a Common Audience, a session to encourage the international operators present to share stories of the tools and strategies they use to promote their films and reach new audiences. Examination of the Asian audiovisual market continues on 4th September with Focus on the Philippines - Fostering Creative Collaborations. Common Strategies and Opportunities in collaboration with the Embassy of the Philippines in Italy and the Film Development Council of the Philippines (FDCP). On 5th September, the panel, Focus on China - Distribution, Remakes, International Productions: What's New in China?, will examine the present state of audiovisual production and distribution in China and reflect on new perspectives with an aim to boosting sales of Italian TV series and films and collaborations. On 6th September, the Cultural Collaborations between Italy and Thailand panel will present and examine perspectives of the relationship between Italy and Thailand, with the aim of facilitating artistic and cultural cooperation between the countries.