Dori Media understands global expansion through carefully selected productions regarding business models, budget, language, and location. The company is developing different projects in 2023 to enhance its international catalog. Señal News spoke with Nadav Palti, CEO of Dori Media, to describe that strategy.
▸ What are Dori Media’s production plans for 2023?
"This year is going to be very active, very busy for us. We're going to shoot a lot of new dramas, and we're going to shoot one drama in April. We started shooting one in Argentina and another in Mexico. We will announce everything shortly. We also have eight dramas that we shoot with eight different rounds, which is huge."
▸ Does the cost of production vary a lot in every location?
"I don't know if there is a cheap place to produce today. The prices are the same as they are in Israel. All rates went up a lot globally after the pandemic. Of course, it depends on the place, the story, and the language. If we want to shoot in Argentina, the language will be Spanish. English or Hebrew stories have a global appeal. We choose a place according to the story's needs and each specific deal."
▸ Will any of these new shows be ready to launch this Spring?
"Two projects will be announced shortly, one from Argentina and one from Mexico. We want both to be on air in November, and it's also not easy to be on time. For the projects we are producing in Israel, each one needs different processes, including shooting and a large post-production development."
▸ What is your perspective on the new global industry's events?
"We are learning about it; we're in the middle of that process. For example, I didn't see big US companies at Content Americas, like the ones I used to meet at NATPE in the past. Perhaps it is because it was the first edition of the event, or maybe the strategy of those big companies changed after the pandemic, and they're not going to attend events anymore. All strategies are changing, including the acquisition and sales plans. That change is good for us; we still meet everybody interested in working with us."
▸ Do you think that the pandemic has affected other consumer trends?
"During the pandemic, there was a lot of content consumption. Now the audiences are more educated and consume more daily hours on different platforms and from different suppliers. I believe that this change was positive for the market. We have more companies and more competition. On the other hand, there is a need for the companies to merge, which causes fewer suppliers in our industry. Our company is in good shape, within a changing industry and economy. Nobody knows what is going to happen in the next year or two. The economy will force big companies to seek less expensive production plans. For us, it is an opportunity because we produce with lower budgets around Latin America and Israel. We don't depend on one language or business model. There are many opportunities, and we must choose the right one."
▸ How do you analyze the local business scope for Dori in Israel?
"We continue to emphasize the channel business in Israel, with two new recent launches. It's a hybrid model, not an advertising base; it's subscription-based. We also have a channel in Indonesia that is performing really well."
By Fernando Calviño and Karla Florez