MediaHub and Globalsphere Studio have a clear strategy that highlights the expansion into new originals, aiming to forge new IPs for their respective libraries. Señal News spoke with Eliz Arkayın-Ungan, Director of Drama at Globalsphere, and Arzu Zeynep Demirtas, Marketing and Operations Manager at Mediahub, to gain an understanding of the strategies employed by both companies.
How would you describe MediaHub and Globalsphere Studio's strategy to produce new original content?
ZD: "From MediaHub's side, our focus is to build originals that have clear potential in the international market. We plan from the market backward. Turkish series now reach well over 170 countries, with export revenues measured in the hundreds of millions of dollars each year, and demand has been on a steady climb. That tells us there is room for new IP if we design it for multiple regions from the outset. Our team examines slot patterns, versioning requirements, dubbing pathways, and windowing across broadcast, AVOD, and FAST, then briefs Globalsphere with a clear view of where a show can travel and how it should be packaged. We also connect with different buyer profiles with our unscripted catalog."
EAU: "At Globalsphere, the emphasis is on storytelling and creative execution. We aim to create dramas that feel authentic while also possessing the structure to transcend borders. We are building creative teams who can consistently generate stories with distinct voices. Ultimately, we view original content not as one-off projects, but as the building blocks of a long-term brand that audiences can trust for high-quality storytelling."
What type of content and stories would you like to transform into new IPs?
EAU: "We are drawn to dramas with strong emotional engines: family ties, loyalty, betrayal, and justice, because those resonate everywhere. Latin America, the Middle East, Europe, and Asia have demonstrated a connection to these themes in Turkish storytelling, and the recent growth in sales supports this focus. We are also exploring contemporary stories with social stakes and strong female leads, as these narratives offer both emotional resonance and a modern texture. We seek out character-driven stories with unique perspectives that can play off stereotypes and bring something fresh to global audiences. We aim to explore untold aspects of modern Turkish life that can enrich the global conversation about drama."
How would you describe the global potential of "Bitter Justice"?
ZD: "From a distribution perspective, it's a title with clear potential. Often, domestic interest in titles reflects global potential, and since its launch in Türkiye in August, 'Bitter Justice' has generated significant buzz. Layered and emotionally intense, with characters facing real moral dilemmas, it is precisely the type of story Globalsphere wants to tell, and MediaHub intends to deliver. Fast-evolving story arcs create natural cliffhangers over 81 episodes, making it highly bingeable and attractive for serial viewing internationally. With first international sales already secured, we're excited to see all the places 'Bitter Justice' will undoubtedly travel."
How would you analyse the international impact that "Alaca" made as the company's first original drama?
ZD: "'Alaca' was a milestone for MediaHub. It secured deals across CEE, Latam, and CIS soon after its release, and more recently entered APAC with Amazon. For a first original, it validated our strategy. It demonstrated that MediaHub can guide a title from development into real travel, adding our own unique fingerprint to a global market that has seen hundreds of productions exported and revenues reaching the billion-dollar mark in recent years. Its success gave us the confidence to take bigger creative risks with our upcoming slate, and it provided valuable insights into what truly connects with audiences abroad, helping us refine our approach for future projects."
Related News
