30 NOV 2021

“The Wheel of Time” and “Hawkeye” battle for global demand

Amazon Prime Video’s “The Wheel of Time” and Disney+’s latest Marvel series “Hawkeye” are in a heated battle to become the world’s most in-demand TV series across all platforms, Parrot Analytics revealed in its latest report.

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"The Wheel of Time"

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Amazon Prime Video’s “The Wheel of Time” and Disney+’s latest Marvel series “Hawkeye” are in a heated battle to become the world’s most in-demand TV series across all platforms, Parrot Analytics revealed in its latest report.

For the time period November 19-27, “The Wheel of Time” was the most in-demand TV series in the world across all platforms. It generated 70.1x more demand than the average series worldwide - beating out second place “Game of Thrones” by just 1.3%. However, in more recent days, Disney+’s “Hawkeye” briefly surpassed “The Wheel of Time” as the world’s most popular show, before falling back to second place on November 27 - following the release of “The Wheel of Time’s” fourth episode.

● “THE WHEEL OF TIME” VS “HAWKEYE”

“Hawkeye” came out of the gate strong and shot straight to the top of the global demand charts after its November 24 release. The show became the number one series worldwide on November 25, earning 73.2x more global audience demand than the average show worldwide, and it grew further on November 26 with 77.9x. “The Wheel of Time” reclaimed the lead - just barely - on November 27 with 76.7x compared to “Hawkeye’s” 76.3x.

Demand for “Hawkeye” outpaced demand for “The Wheel of Time” in the two days following its series launch, while “The Wheel of Time” rose back to number one the day after its fourth episode launched. “It’s likely that 'Hawkeye' will reclaim the lead following its next episode on December 1,”  Parrot Analytics advanced.

● TIME SHIFT ANALYSIS

A look at the time shift analysis shows both series are following virtually the same global audience demand trends. On their respective launch days, global demand for “The Wheel of Time” outpaced demand for “Hawkeye” by 1.7%. One day post-launch, “Hawkeye” outpaced “The Wheel of Time” by 6.8%. Two days post-launch, “Hawkeye” outpaced “The Wheel of Time” by 4.2%. Three days post-launch, “Hawkeye” outpaced “The Wheel of Time” by 0.6%.

At the same time, Parrot Analytics discovered that “Hawkeye” rose to the top of the global demand charts significantly faster than its fellow Marvel live action series, all of which are finalists for “Most In-Demand Series Debut” at the Fourth Annual Global TV Demand Awards.

The time between launching and hitting number one worldwide continues to shorten for the Disney+ Marvel slate. “WandaVision,” which debuted in January, became the most in-demand TV series in the world across all platforms 14 days after launching. “The Falcon And The Winter Soldier” launched in March and became number one worldwide eight days post launch, while “Loki” became the top show in the world seven days after its June 9 launch.

“This data further emphasizes just how important franchises are to Disney+, and suggests the streamer is getting increasingly good at quickly bringing its fanbase in front of its latest series,”  according to Parrot Analytics.