7 JUN 2021

82% OF US TV HOUSEHOLDS HAVE AT LEAST ONE CONNECTED TV DEVICE

New consumer research from Leichtman Research Group found that 82% of TV households in the United States have at least one Internet-connected TV device. Moreover, 39% of adults in US TV households watch video on a TV via a connected device daily.

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New consumer research from Leichtman Research Group found that 82% of TV households in the United States have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV stick or set-top box, Chromecast or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 80% with at least one connected TV device in 2020, 74% in 2019, 65% in 2016, and 30% in 2011.

Overall, 39% of adults in US TV households watch video on a TV via a connected device daily – compared to 40% in 2020, 31% in 2019, 19% in 2016, and 3% in 2011. Younger individuals are most likely to use connected TV devices. Among all ages 18-34, 54% watch video on a TV via a connected device daily – compared to 43% of ages 35-54 and 22% of ages 55+.

These findings are based on a survey of 2,000 TV households in the United States and are part of a new Leichtman Research Group study, “Connected TVs 2021,” which is LRG’s eighteenth annual study on TVs in the United States.

“Use of connected TV devices levelled off over the past year after being pulled forward due to the coronavirus pandemic last year. Still, 39% of adults watch video on a TV via a connected device daily, and 60% at least weekly. Over 80% of TV households in the United States now have at least one connected TV device, with a mean of 4.1 devices per connected TV household,”  said Bruce Leichtman, President and Principal Analyst for Leichtman Research Group.