Piracy still poses a problem to the video industry in the Nordics. In fact, according to new figures from Mediavision, the number of pirates in the region has even increased compared to last year.
Mediavision’s latest research shows that 17% of all people 15-74 years old in the Nordics have illegally streamed or downloaded films and TV episodes in the past month. However, the figures vary between the countries. Piracy in Sweden is highest at 20% and lowest in Finland and Denmark, both at 13%. In total this amounts to approximately 3.4 million pirates in the Nordics, which is about 0.5 million more than last year.
“Piracy has been a big challenge for rightsholders in the Nordics for many years. Even though the use of legal service is widespread, piracy is still high. This shows that availability is not the only factor that influences piracy. Other measures will be needed if these figures are to be brought down,” said Natalia Borelius, Senior Analyst at Mediavision.
Even though the use of legal service is widespread, piracy is still high” Natalia Borelius Senior Analyst at Mediavision