10 JAN 2023

Africa to reach 57 million pay TV subscribers by 2028

About 16 million pay TV subscribers will be added in Africa between 2022 and 2028 to take the total to 57 million, according to Digital TV Research’s latest “Africa Pay TV Forecasts” report.

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About 16 million pay TV subscribers will be added in Africa between 2022 and 2028 to take the total to 57 million, according to Digital TV Research’s latest “Africa Pay TV Forecasts” report.

The study also revealed that subscriber numbers will climb by 38% over this period, but pay TV revenues will rise by only 29% – indicating that subscribers will pay less. Pay TV revenues will reach US$6.44 billion by 2028, up from US$4.99 billion on 2022.

At the same time, the report noted that three groups account for 89% of Africa’s pay TV subscribers: Multichoice, through its DStv and GOtv platforms, will continue to lead – with 21 million subscribers expected by 2028. StarTimes/StarSat (19 million) and Canal Plus/Easy TV (11 million) will follow.

“No new major players will start. Instead, these three operators will battle for supremacy – often by cutting prices,”  commented Simon Murray, Principal Analyst at Digital TV Research.

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