Canadian TV series accounted for 5.2% of the demand share for all non-US content with global audiences, good for the sixth best performance out of more than 80 markets, according to research conducted by Parrot Analytics on behalf of the Canada Media Fund (CMF).
For the twelve-month period November 1, 2020 to October 31, 2021, several Canadian series that CMF has funded played a significant role in propping up the overall demand for Canadian content. During this period, “Vikings” was the 25th most in-demand show in the world. The series has attracted 38.1 times the audience demand of the average series worldwide, placing it in the top 0.2% of all shows in the world.
“Schitt's Creek” (22.5x), “Transplant” (18.5x), and “Wynonna Earp” (14.4x), also had outstanding demand, placing them in the top 2.9% of all shows worldwide. All these series, other than “Transplant,” have already ended. This shows they have strong longevity and evergreen appeal to global audiences, according to Parrot Analytics
“Gaining insights into the success of content on all platforms is pivotal in this changing media landscape. Parrot Analytics’ insights and global audience demand data give us the required strategic context to help Canadian producers better navigate the global content marketplace,” said Valerie Creighton, President and CEO of the CMF.
“Parrot Analytics is proud to continue our partnership with Canada Media Fund, to help showcase how much Canadian content is resonating with global audiences across all platforms with both new and long running series,” added Renee Engelhardt, Global Partner Insights Director at Parrot Analytics.
CMF has partnered with Parrot Analytics since 2019 to provide the Canadian media industry with new data to assess the impact of SVOD channels and new platforms on the Canadian production industry. In addition, having access to Parrot Analytics’ travelability and longevity data, CMF can identify content that travels best to inform the industry and identify new opportunities.