The global pay TV industry will surpass one billion subscribers in the coming years, but progress is slowing. That is according Digital TV Research, which forecasts 15 million more pay TV subscribers between 2020 and 2026 to take the global total to 1.02 billion. Between 2020 and 2026, 92 countries will add pay TV clients, while 46 countries will lose subscribers.
Furthermore, the “Global Pay TV Subscriber Forecasts” reveals that IPTV will add 63 million subscribers between 2020 and 2026 to take its total to 378 million. There will be 412 million cable TV subs (both analog and digital) by 2026, 46 million lower than the 458 million recorded in 2020. Satellite TV will lose 8 million subscribers to total 203 million. Pay DTT will grow by 6 million subs to reach 25 million. Many of the pay DTT subscribers will be in Africa.
“China and India together will continue to provide just under half the world’s pay TV subscribers. China will lose 10 million subscribers between 2020 and 2026 as OTT platforms are more appealing than traditional pay TV. However, India will add 21 million pay TV subscribers. The United States will be the biggest loser – down by 16 million subscribers,” said Simon Murray, Principal Analyst at Digital TV Research.