Global SVOD platforms tripled Turkish originals in 2022

In 2022, leading global SVOD platforms consolidated their position in the Turkish market through a hike in local original releases, Ampere Analysis revealed in its latest report. In total, 25 locally-produced new series and movies were released by Netflix and Disney+ over the course of the year, more than triple their 2021 level.

While the majority of these local productions were Netflix Originals (20 titles released in 2022), a fifth were commissioned by new market entrant Disney+. The Walt Disney Company's SVOD platform has been a prominent commissioner in Turkey since its local launch in June 2022, greenlighting 17 new projects over the course of last year. With 12 of these commissions yet to be released, the platform is likely to be close to Netflix’s Turkish originals output in 2023.

While the Turkish market has represented a relatively steady 5% share of Netflix’ international originals over the last three years, it has played a more significant part of Disney+’s commissioning strategy outside of the United States: 15% of its international commissions announced in 2022 were from Turkey, making it the third most important international market for Disney+ Originals, just behind South Korea and the UK (at 17% and 16% share, respectively).

“Traditionally, Turkish content travels well across markets, with long-running drama series a hit with audiences across both the Middle-East and Latin America, the latter being a key international region for Disney+. While most of the global SVODs’ Turkish commissions have reflected this international demand by prioritizing Drama and Romance commissions, the platforms’ genre mix is becoming increasingly varied. A rise in Crime & Thriller commissions, for example, as well as more book and movie adaptations, reflect the increasingly competitive nature of the Turkish market,”  said Cyrine Amor, Analyst at Ampere Analysis and the author of the report.