27 NOV 2023

Global SVOD subscriptions to grow by 321 million by 2029

Global SVOD subscriptions will increase by 321 million between 2023 and 2029 to reach 1.79 billion, showing continued growth, according to Digital TV Research’s latest report.

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Global SVOD subscriptions will increase by 321 million between 2023 and 2029 to reach 1.79 billion, showing continued growth, according to Digital TV Research’s latest report. The United States will add 30 million subscriptions, followed by Brazil (up by 23 million) and India (27 million).

The “SVOD Forecasts Update” report also mentions that six US-based platforms will have 946 million SVOD subscribers by 2029, up from 751 million in 2023. These platforms will collectively increase their subscriber bases by 196 million.

Netflix will remain the largest single platform, adding 44 million subscribers between 2023 and 2029 to take its total to 298 million. Disney+ will have more than 100 million subscribers fewer than Netflix, with significantly less investment and take-up in the Asia Pacific region. Digital TV Research noted that these forecasts assume that Hotstar will continue as part of the Disney stable.

“Platforms now measure their success through their profitability. This means that already-profitable Netflix will benefit more than its US-based competitors,”  commented Simon Murray, Principal Analyst at Digital TV Research.

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