In the first quarter of 2022, the number of UK households with access to a subscription video-on-demand (SVOD) service reached 19.57 million (68.5% of households), an increase of almost 500.000 homes since the fourth quarter of 2021, according to data from BARB, the UK’s television audience measurement currency.
BARB’s “Establishment Survey” for the first quarter of this year found that Disney+ and Apple TV+ (the latter a new addition to BARB’s SVOD households tracker this quarter) showed the largest increases in the number of UK homes with access to their services. In fact, 6.53 million homes had access to Disney+ in Q1 2022, a quarterly increase of 19% from 5.49 million in Q4 2021. At the same time, 1.57 million homes had access to Apple TV+ in Q1 2022, up 27% from 1.24 million the previous quarter.
On the other hand, Netflix, Prime Video and Now saw smaller quarterly gains: 17.29 million homes had access to Netflix in Q1 2022 -up 3% from 16.79 million the previous quarter-; 13.35 million homes had access to Prime Video -a growth of 6% from 12.57 million in Q4 2021-; and 2.13 million homes had Now -an increase of 4% from 2.06 million the previous quarter.
Moreover, BARB’s “Establishment Survey” revealed that the number of UK homes with two or more services now stands at 13.2 million homes (46.3% of households), up from 12.4 million homes in the fourth quarter of last year.