18 AUG 2022

SVOD subscriptions in Africa will triple by 2027

Africa will have 13.64 million paying SVOD subscriptions by 2027, up from 4.90 million at end-2021, according to data from Digital TV Research.

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Africa will have 13.64 million paying SVOD subscriptions by 2027, up from 4.90 million at end-2021, according to data from Digital TV Research. Only 6.6% of television households in the territory will pay for at least one subscription by 2027 – up from 3.9% at the end of last year.

Regarding platforms, Netflix will remain the SVOD market leader, with 6.41 million subscribers by 2027 – or 48% of the region’s total. Given its limited rollout, Disney+ will only have 1 million subscriptions by 2027. Meanwhile, Prime Video will start in Nigeria and South Africa in 2023, and Digital TV Research forecasts 2.63 million Prime Video subscribers by 2027.

“As well as low broadband penetration and low disposable incomes, limited rollout by several global platforms restricts growth. Disney+ will only launch in South Africa and Nigeria, Paramount+ is only likely to start in South Africa, and HBO Max will not be a standalone platform in Africa,”  commented Simon Murray, Principal Analyst at Digital TV Research.

As well as low broadband penetration and low disposable incomes, limited rollout by several global platforms restricts growth” Simon Murray Principal Analyst at Digital TV Research