Pay TV service revenue in Thailand is expected to grow at a healthy compound annual growth rate (CAGR) of 8.5% from US$734 million in 2021 to US$1.1 billion in 2026, supported by growing direct-to-home (DTH), cable TV and Internet-protocol-television (IPTV) subscriptions, according to data and analytics company GlobalData.
The “Thailand pay-TV Forecast Model” report indicates that both cable TV and IPTV revenues will increase at a CAGR of 4.7% and 41.3%, respectively, during 2021-2026 period. Despite an increase in total pay TV revenue, the average monthly spend per pay TV account will fall from US$8.75 to US$7.56 between 2021 and 2026, owing to the competitive pricing strategies being adopted by pay TV operators to retain their subscriber base.
“DTH will remain the leading platform to deliver pay TV services in Thailand in 2021. However, IPTV subscriptions will surpass DTH subscriptions in 2023 and will go on to account for 56.6% share of the total pay TV subscriptions by the end of 2026. This growth will be driven by the rising adoption of multi-play packages with integrated IPTV services, as operators like TrueOnline promote fixed broadband bundles with access to IPTV services,” said Aasif Iqbal, Telecom Analyst at GlobalData.
“TrueVisions will lead the pay TV market and account for an estimated 31.8% share of the total pay TV subscriptions in 2021. The operator will maintain its leadership in the pay TV segment given its high subscriber share in all the three segments - i.e., DTH, cable-TV and IPTV -, and focus on distributing premium content to Thai users to compete with OTT video platform providers in the pay TV market,” Iqbal added.
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