In the second quarter of 2022, 19.19 million UK homes (67% of households) had access to a SVOD service, a decrease of 382.000 (or almost 2%) from 19.57 million in the first quarter of the year, according to data from BARB’s “Establishment Survey for Q2 2022.”
The study also revealed that Netflix, Prime Video and NOW all saw quarterly drops in the number of UK homes with access to their services. In detail, 17.08 million homes (60%) had access to Netflix in Q2, down 206.000 (or just over 1%) from 17.29 million in Q1; 12.76 million homes (45%) had access to Prime Video in Q2, a decrease of 589.000 (4%) from 13.35 million in Q1; and 2.07 million homes (7%) had access to NOW in Q2, a decline of 64.000 (almost 3%), from 2.13 million in Q1.
On the other hand, both Disney+ and Apple TV+ bucked the trend with small quarterly gains: 6.62 million homes (23%) had access to Disney+ in Q1, an increase of 91.000 (or just over 1%), from 6.53 million in Q1; and 1.61 million homes (6%) had access to Apple TV+ in Q1, up 43.000 (or almost 3%) from 1.57 million in Q1.
“Our latest data confirm other sources which have reported declining subscription levels for SVOD services during the first half of 2022. We do not ask households why they choose to add or drop subscriptions, although the sharp increase in energy prices in March/April must have been a catalyst for people to review all their monthly outgoings. The numbers we report today show SVOD services are not immune as households work hard to make ends meet,” said Justin Sampson, BARB’s Chief Executive.