In his latest study about SVOD demand in Mexico, Parrot Analytics revealed which were the most outstanding series in the country during October using “demand expressions”, the global standard metric created by the company to represent the total demand expressed by the audience of a series within a market.
The demand reflects the desire, engagement, and viewership of television content and is weighted by importance; so a stream/download is a higher expression of demand than a “like” or a comment.
October's most demanded title in Mexico was Netflix's “Stranger Things”. The sci-fi series is still highly in demand after the July 4th release of season 3. As of the end of October, “Stranger Things” has spent 22 weeks as Mexico's most demanded digital original. Part of this long reign is the fact that the show reached the number one spot over a month before the season release, due to high anticipation by fans.
While “Stranger Things” is October's most demanded by the overall monthly average, DC Universe's “Titans” did have more demand than the Netflix show on a single day. The superhero show beat “Stranger Things” on Oct 12, the day after “Titans’” season episode six was aired. As DC Universe is not currently available in Mexico, “Titans” is available in this market on Netflix.
The third most demanded digital original by Mexican audiences wass Netflix's “Narcos”. The most recent season, “Narcos: Mexico,” was released in November 2018 and focused on the Mexican drug trade. During October the release date of the next season seemed to be leaked by one of the actors. Despite the gritty portrayal of the country, it seems Mexican audiences are keen to see what comes next.
Two Netflix digital originals from Spain enjoyed strong demand in Mexico this month. Season two of Netflix's “Elite” was released on September 6th, and it remained high in demand throughout October. The critically acclaimed “La Casa De Papel” (Money Heist) also continued to be highly demanded after the July release of part three. The crime drama has shown it has enduring appeal to audiences in many markets, including Mexico. Another Netflix European original, the German-language “Dark,” also placed highly. The sci-fi series was highly demanded around the world in October, with Mexico expressing the 19th highest demand of all markets.
Finally, two Amazon Prime Video series also displayed enduring appeal in Mexico. Although “The Boys” was released on July 26th and “Good Omens” was released even earlier on May 31st, both were still among the most demanded originals in October.
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