6 FEB 2020

WHAT WERE THE MOST DEMANDED SERIES IN USA DURING JANUARY?

Parrot Analytics revealed which were the most outstanding series in the country using “demand expressions,” the global standard metric created by the company to represent the total demand of a series within a market.

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“The Mandalorian”

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In its latest study about SVOD demand in the United States, Parrot Analytics revealed which were the most outstanding series in the country during January using “demand expressions,” the global standard metric created by the company to represent the total demand expressed by the audience of a series within a market.

The demand reflects the desire, engagement, and viewership of television content and is weighted by importance; so a stream/download is a higher expression of demand than a “like” or a comment.

The most demanded digital original series in the United States in the first month of the year was “The Mandalorian,” from Disney+.  Although the show's season one finished airing in December 2019, “The Mandalorian” maintained a very high level of demand throughout January.

A second Star Wars digital original series joins the top ten this month as “Star Wars: The Clone Wars” was the 6th most demanded title. The animated series had been dormant since 2014 until Disney revived it for Disney+. The official trailer for “Star Wars: The Clone Wars” season seven was released on January 23rd, fuelling US audience anticipation for the show's premiere on February 21st.

Disney+ was not the only service that gave US audiences a popular space drama this month. Amazon Prime Video also reached the top ten with their sci-fi drama “The Expanse,” which was the 9th most demanded digital original.

Although “The Mandalorian” ultimately ended up as the most demanded digital original in the United States, the Disney+ show faced tough competition in the form of Netflix's fantasy drama “The Witcher”. “The Mandalorian” finished the month with only 3.5% more demand than “The Witcher”. While they missed out on the top spot, Netflix does have the fastest growing series of the list in “You”. The second season of the psychological horror series was released on December 26th. As a result, “You's” demand in January was double the demand it had in December, a bigger increase than any other show in the top ten.

Streaming service DC Universe was well represented in the country during January with two series. As well as the enduringly popular superhero digital original “Titans,” DC now has “Harley Quinn” in the top ten US series. The animated series released new episodes weekly over the month.

Finally, Apple TV+ shows have yet to make an appearance in the monthly US top tens since the service's November 2019 launch. Apple's top United States show in January was “Truth Be Told” which was just outside the top ten in 14th.