The launch of the new show on VTM2 achieved a market share of 17.4% in the 18-44 demographic, which marks a whopping increase of more than + 149% in comparison to the prime slot average of 7%.
The financial thriller produced by LUX Vide and starring Patrick Dempsey and Alessandro Borgui, will debut on Sky Atlantic and Sky Now on April 22 and promises more female participation in the world of finance.
The new addition will feature various factual series and true crime documentaries, including “Handsome Devils,” “I Didn’t Do It,” “Encounters With Evil,” and “Murder, Lies and Alibis," among other titles.
Luca Bernabei, CEO at Lux Vide, explains the strategy behind the Italian production company, well-known for shows like “Devils” and “Leonardo”. With new titles and returning seasons, the goal is to keep growing as a global player.