13 OCT 2021

Lux Vide: High-concept series with a global reach

Luca Bernabei, CEO at Lux Vide, explains the strategy behind the Italian production company, well-known for shows like “Devils” and “Leonardo”. With new titles and returning seasons, the goal is to keep growing as a global player.


Luca Bernabei


Lux Vide is one of the most prolific Italian production companies, with shows like "Doc-nelletuemani,"  which has been the most-watched title in Italy in the past 13 years, as well as premium series such as "Devils" and "Leonardo". Señal News spoke with Luca Bernabei, CEO of Lux Vide, to understand the different strategies used for each project and know more about the company's new shows.

"For every show we make, we try to make the audience think as well as entertain them. Lux Vide is specialized in feeling-good content. We don't just tell stories, but we try to leave a little flame in the audience,"  Bernabei stated. "That has been the reason for the great results we had in terms of global expansion and sales. Audiences are desperately seeking something that gives them hope, and this is what we're trying to do. It's essential to create very high concepts that anybody in the world could recognize,"  he added.

Lux Vide already confirmed new seasons for "Devils" and "Leonardo". "I'm very proud about 'Leonardo'. It is not an easy series to produce; it is the story of one of history's brightest geniuses. We try to tell the life of this person, but also the story of the Renaissance. Leonardo lived in Florence, and the Medici family fed the city's culture. We are trying to show what can be done with the intelligence of a man, who is not just seeking greatness for himself but is looking for the common good, which is crucial nowadays all over the world,"  Bernabei said.

The executive also confirmed that there will be two new exciting parts for the show's second season: Leonardo's secret life in Rome and the last part of his life living in France. Moreover, "Devils" will have new episodes, focusing on the confrontation between Massimo Ruggero (Alessandro Borghi) and Dominic Morgan (Patrick Dempsey).

"We will tell the story of 2016, which is a critical year for Europe and the world. That year we heard about the Cambridge Analytica conflict, the Brexit concept appeared, and the Trump election happened. It was a really complex year, and we are trying to give the audience the real scene of what happened,"  Bernabei described.

Lux Vide's CEO also mentioned that the new episodes of "Devils" will include new members to its international cast. "There will be a China element on the show, with two new wonderful talents, Li Jun Li and Joel de la Fuente. The story evolves; we are now writing the third episode, which will be totally different, almost shocking,"  stated Bernabei.


Regarding the possibility for the Italian series (shoot in Italian language) to expand its international presence, Bernabei highlighted the path started by Lux Vide's "Doc-nelletuemani," which was sold worldwide as a finalized series and as a format. "The global potential of 'Blanca' is even stronger. We produced the show with the same group of people from 'Doc,'"  Bernabei said.

"Blanca" is also the first production in the world to use a unique sound recording technique, holophony, which allows the reproduction of a sound similar to how the human auditory apparatus perceives it. The series also had the artistic advice of Andrea Bocelli, who described the screenwriters how a blind person conceives the world. Bocelli also helped the protagonist of the series, Maria Chiara Giannetta, to prepare her character. "We always try to improve the quality of our products and the shooting techniques in order to shock our audiences with different and unique experiences," Bernabei explained.

By Romina Rodríguez