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Generative AI is paving the way for a transformative 2025 21 NOV 2024

Forecasts

Generative AI is paving the way for a transformative 2025

Deloitte's forecast revealed data centers and electricity generators confront skyrocketing energy use from GenAI, women to reach parity in GenAI usage and deployment of AI agents is on the rise. GenAI tests the limits of smartphones, streamers’ fatigue drives aggregation in the market, and wireless telecom consolidation increasing.
USA: Roku to retain CTV advertising dominance 16 SEP 2024

Forecasts

USA: Roku to retain CTV advertising dominance

A research by Omdia showed the company’s dominance is forecasted to double by 2029 compared to 2024 levels, while Samsung, second-largest player, is also anticipated to see substantial growth.
Japan SVOD market to hit $5.6 billion in 2028 amidst rising premium content demand 30 AUG 2024

Forecasts

Japan SVOD market to hit $5.6 billion in 2028 amidst rising premium content demand

GlobalData's forecast indicated an ongoing increase in household penetration of fixed broadband services, along with a shift in consumer preference from traditional pay-TV services to OTT video platforms.
UK advertising spend reached £9.2bn in Q1 2024 29 JUL 2024

Forecasts

UK advertising spend reached £9.2bn in Q1 2024

Advertising Association/WARC Expenditure report forecasted a £9.7bn spend for Q2 following Men’s Euros and snap General Election, with FY 2024 forecast up 7.7% to £39.4bn.
ITV first-half ad revenue was boosted by England's Euro 2024 journey 26 JUL 2024

Markets

ITV first-half ad revenue was boosted by England's Euro 2024 journey

First half underlying earnings are up 40%. On one hand, we are confident of an increase in underlying earnings for the full year; on the other hand, we forecast flat advertising revenue in Q3. The growth in total ad revenue was offset by a decline in production business ITV Studios, which felt the impact of last year's U.S writers' and actors' strike.