The Filipino giant, together with GTV and digital channels, tallied a combined people net reach of 94 percent or a projected total of 73 million viewers in Total Philippines.
The new ViX Premium with Ads tier will provide subscribers in the country with access to the platform's exclusive premium content, including original series and movies and live sports at a lower price point with a moderate ad load.
LG Ad Solutions’ latest streaming survey found that 53% of CTV users wish all TV ads had a quick option to buy the product and 63% wish they could see store/brand inventory from their TV.