The global production company is offering a range of entertainment formats that can be perfectly adaptable to various budget sizes in the region. Danny Sanz, VP of Production explains the strategy in the Latin territory.
Day one of this year's digital Mip Cancun covered the most notable TV dramas and formats of 2020, the success of broadcast TV series and other OTT trends, and various business models used by global export producers.
The show up garnered over 150 broadcasters in more than 100 countries and 20 languages during its first season. Season two is set to roll out on networks worldwide.
The drama produced by 1-2-3 Production and directed by Pyotr Todorovskiy becomes the sole Russian TV series to be shown at the prestigious European Festival in Germany.