APC Kids has reached a Pan-European deal with the worldwide collectible company Panini for CTC Media’s hit preschool animated series "Kid-E-Cats" in the UK and Ireland, Benelux, Italy, Spain, Portugal, France, Nordics, Greece, CEE, and Turkey. Across all the territories Panini will produce stickers, trading cards, and photocard collectibles for the series, and for Germany, Spain, and Italy they will also create sticker books and magazines, with the addition of children books for Spain and Germany.
Lionel Marty, Managing Director of APC Kids, says: “We are delighted to welcome Panini on board for ‘Kid-E-Cats’ and are confident in the expertise they will bring to the partnership as we strengthen and support our merchandise offering for the series as it continues to grow in popularity worldwide.”
Lluís Torrent Suñé, Managing Director of Panini Spain, added: “We have a long history of creating engaging content for kids all over the world and with harnessing the synergies that exist with APC Kids and CTC Media, we are excited to bring the 'Kid-E-Cats' Collectible products to the marketplace. We feel privileged to be selected to work on such a cute and funny television series and look forward to working alongside APC Kids to create a complete program of Publishing products in selected countries such as Spain.”
Ksenia Gordienko, Director of Animation, CТС media says: “We have a very successful partnership with Panini in Russia on our ‘Kid-E-Cats’ brand and we truly hope that this success will be scaled in other European territories. Growing the brand across Europe together with such a respected partner like Panini is a great pleasure and honour for us!”