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The deal follows a successful launch on Discovery+, and previous exposure in 13 countries, including the US, India, the Netherlands and Norway.

The scripted comedy, developed and produced by United Studios of Israel and created by Ran Dovrat, Avi Belkin and Ohad Perach, continues expanding worldwide following three successful seasons on Channel 10 and Reshet 13.

Following its successful debut on Afrikaans-language lifestyle channel VIA, the second season of the show, created by Volley Formats, Shenhar Productions Ltd and Daniella Slavik, is currently in production, set to air late this summer.

The new sales director is set to oversee the sales division. Elizaveta Makarova will also join the team as Sales Executive for Eastern Europe and CIS. The promotions serve as part of the company's attempt to strengthen its global brand strategies.

Alongside two new formats created as a co-development with Something Special Korea, the catalog includes new scripted offering, “A Family Man," from TNT Russia.  The first season of “A Family Man” aired on TNT Russia and will be renewed for a second season, set to air this year.