1 JUN 2021

ARMOZA COMMISSIONS SIXTH SEASON OF “CONNECTED” IN FINLAND

The deal follows a successful launch on Discovery+, and previous exposure in 13 countries, including the US, India, the Netherlands and Norway.

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Armoza Formats has landed a commissioning deal for the sixth season of its docu-reality “Connected” in Finland. The expansion follows a successful debut on Discovery for its fifth season. “We are proud to continue with this unique format that had it’s first launch here already 10 years ago,” Pete Paavolainen, Managing Director at ITV Studios Finland, said. “It shows that appealing characters and real stories are still an unbeatable combination.”

"Connected" was created by Koda Communications and has previously aired in 13 countries, including the US, India, the Netherlands and Norway. The fifth series, which featured a celebrity cast, was a top-rated non-scripted launch for Discovery+ Finland to date. All subscription targets for the whole season were reached in the first 3 episodes out of 24, and the series brought the newest subscriber in its first day of launch than any other SVOD content in the catalog has ever seen.

Adding to the format’s success, the 9th season of the popular format recently launched in Israel and began airing on Hot Vod.  “‘Connected’ has been successful because of its unique method of sharing personal stories in an incredibly real way, bringing to light today’s most celebrated form of storytelling – in which individuals share their lives through the camera,” Avi Armoza, CEO of Armoza Formats, said. “The format allows unique access into the lives of both celebrities and the everyday person and we look forward to seeing more of this compelling storytelling from Discovery Finland and ITV Studios Finland.”

The show displays various forms of online self-exposure by providing cameras to four women and four men , all strangers, through which they vlog their lives. The stories radually begin to unfold as the participants share experiences, grow closer together, and are ultimately motivated to transofrm their life. 

We are proud to continue with this unique format that had it’s first launch here already 10 years ago. It shows that appealing characters and real stories are still an unbeatable combination.” Pete Paavolainen Managing Director, ITV Studios Finland