Players from China, Japan, Thailand and Filipinas have picked up kids shows, factual titles and scripted series for Asian market that the distributor will showcase in ATF.
Prime Video is planning to launch new streaming products in Indonesia, Thailand, and the Philippines, as it aims to conquer the Southeast region, where the platform has struggled to take off.
Celebrating the 24th international adaptation of the format, the new 15-part local series will be produced by Heliconia H Group in association with Universal International Studios.
The format has previously been introduced in the UK, French Canada, Greece, Hungary, Thailand, South Africa, as well as France, Iceland, Indonesia, Spain, Turkey and Vietnam, among various others.