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Broadcasted in Italy on Rai Yoyo, “Molang’s” market share is above the average for the morning time slot, with peak viewing hitting double the normal numbers of the channel this month.

With over million supporters around the globe consisting mainly of Gen Z and Millennials, the licensing agent will now prioritize new, retail-focused licensing strategies for the title to continue targeting the young adults as well as its secondary pre-school audience.

The French animation studio has kicked off 2021 with new deals across Europe, from a premium new plush collection for kawaii cute Molang to an exclusive streetwear line for cult-favorite “Lascars” and new broadcasts across the board.

“Molang” continues its global trajectory throughout Asia - from a trendy pop-up café in Singapore's most kawaii restaurant to new toy and homeware collections, the brand is expanding across South Korea, Indonesia, Thailand, and China.

The appointment of a new Director General, Marina Narishkin, is set to catapult the studio's expansion in more ways than one. Marina has been brought on to continue to grow the Millimages' brand in its 30th year.