17 FEB 2021

MILLIMAGES RINGS IN THE LUNAR NEW YEAR WITH NEW DEALS IN ASIA

“Molang” continues its global trajectory throughout Asia - from a trendy pop-up café in Singapore's most kawaii restaurant to new toy and homeware collections, the brand is expanding across South Korea, Indonesia, Thailand, and China.

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In honor of the Lunar New Year, the year of the Ox, Millimages is celebrating a spate of upcoming licensing deals and new broadcasts across Asia. Its most renowned brand, “Molang,” continues its global trajectory throughout Asia - from a trendy pop-up café in Singapore's most kawaii restaurant to new toy and homeware collections, the brand is expanding across South Korea, Indonesia, Thailand, and China.

The “Molang” team completely reimagined Singapore's famous Kumoya Café to transport diners to Molang's pastel world. They conceptualised and designed the decor for the café's interiors and exteriors, bringing it to life with Molang's sorbet sunsets, colorful rainbows and fluffy cupcakes. More than just a foodie paradise, inside the café customers will find licensed products, Molang merchandise and a kawaii photobooth to capture the moment.

In addition to this, “Molang” continues to shine in the digital sphere with new sticker packs and a new mobile game launching exclusively in South Korea. The brand was even featured in major K-Pop group Tomorrow x Together's latest hit music video, “We Lost The Summer”.

At the same time, “Louie & Yoko Build,” Millimages’ latest edutainment preschool show (78x7'), has launched on 17 different channels in China this month. Now the show is available on: Iqiyi, Youku, Xiaomi, Skyworth, Hisense, CHIQ, Konka, Tianjin IPTV, Shangdong IPTV, Henan IPTV, Beijing IPTV, Shanxi IPTV, Shenzhen IPTV, Inner Mongolia Cable, Guangxi Cable, Hebei Mobile, and Jiangxi Mobile.