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While SIC will launch "Vitória" at Mipcom, the adaptation of Turkey's "Gülperi," Carlota Vieira, Content Sales Deputy Director, highlights the partnerships and strategies that are expanding the reach of its content catalog.

“Vitória” tops its time slot with 837,600 viewers, affirming international strength of Turkish drama formats.

The SP Televisão production becomes SIC’s second consecutive win at the prestigious awards after “Lady of Ties” triumphed in the same category last year.

Impresa’s 2024 revenue stood at €182.3 million with an EBITDA of €18.4 million, despite a €66.2 million loss, as MFE pursues media consolidation in Iberia.

Scheduled to premiere in September, “Vitória” will be broadcast simultaneously on SIC, OPTO, and Disney+, offering viewers an innovative, multiplatform experience.