Univision’s exclusive telecast of the 20th annual Latin GRAMMY Awards, The Biggest Night in Latin Music, reached 8 million Total Viewers 2+, who tuned-in to all or part of the three-hour live broadcast from the MGM Grand Garden Arena in Las Vegas. Airing from 8 p.m. – 11 p.m. ET/PT, the 20th edition of the Latin GRAMMYs averaged 3.4 million Total Viewers 2+, 1.6 million Adults 18-49 and 717,000 Adults 18-34. It marked the show’s highest-rated performance among Total Viewers 2+ and Adults 18-49 since 2015, and best with Adults 18-34 since 2016. The 20th annual Latin GRAMMY Awards positioned Univision as the No. 2 network, ahead of ABC, CBS and NBC for the entire night among Adults 18-49 and Adults 18-34, and outperformed NBC during primetime with Total Viewers 2+.
Featuring memorable moments including a historic performance by Vicente Fernández with his son, Alejandro Fernández, and grandson, Alex Fernández accompanied by Mariachi Sol de Mexico de José Hernández, and tributes to legends Camilo Sesto and Jose José, last night’s telecast of the 20th Annual Latin GRAMMY Awards delivered double-digit audience increases among Total Viewers 2+, Adults 18-49 compared to the 2018 airing. It was also the second and third most-watched program on all of television among Adults 18-34 and Adults 18-49, respectively, outperforming the entire original line-ups on CBS (“Young Sheldon,” “The Unicorn,” “Mom,” “Carol’s Second Act” and “Evil”); NBC (“Superstore,” “Perfect Harmony,” “The Good Place,” “Will & Grace” and “Law and Order: SVU”) and The CW (“Supernatural” and “Legacies”) as well as first-run episodes of ABC’s “A Million Little Things” and “How To Get Away With Murder.”
Hosted by Three-time Latin GRAMMY winner, 2006 Latin Recording Academy Person of the Year™, and two-time GRAMMY winner Ricky Martin, Puerto Rican actress Roselyn Sánchez and Spanish actress and “Cuna de Lobos” protagonist Paz Vega, the 20th Annual Latin GRAMMY Awards attracted more Hispanic viewers than the combined audience of the latest editions of the “American Music Awards,” “Billboard Music Awards” and “Country Music Awards” among Total Viewers 2+, Adults 18-49 and Adults 18-34. In addition, the Latin GRAMMYs ranks as the highest-rated music award show in 2019 thus far, regardless of language, among Hispanics across the demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34.
On a night that also featured performances by 2019 Latin Recording Academy Person of the Year™ Juanes, Rosalía, Alejandro Sanz, Pedro Capó with Alicia Keys and Farruko; and Ricky Martin with Residente and Bad Bunny, among others, the 20th Annual Latin GRAMMY Awards made Univision the No. 1 Spanish-language network for the entire night, outperforming Telemundo with two times the audience among Total Viewers 2+, Adults 18-49 and Adults 18-34. This year’s telecast ranks as No. 1 award show on Spanish-language television in 2019 thus far with double-digit audience advantages over Telemundo’s “Premios Billboard” and “Latin American Music Awards” among Total Viewers 2+, Adults 18-49 and Adults 18-34.
Preceding the Latin GRAMMY Awards telecast, Univision presented the exclusive “Noche de Estrellas” (“Night of Stars”) coverage of celebrity arrivals direct from the Latin GRAMMY red carpet, starting at 7 p.m. ET/PT (6 p.m. Central). Featuring live interviews and commentary of on location in Las Vegas, the program averaged 2.5 million Total Viewers 2+, 1.0 million Adults 18-49 and 433,000 Adults 18-34, making it the No. 1 Spanish-language network from 7:00 p.m. to 8:00 p.m. ET/PT, and out-performing the first hour of Telemundo’s “Exatlón Estados Unidos” by double-digit margins among Total Viewers 2+ (+70% adv.), Adults 18-49 (+69% adv.) and Adults 18-34 (+67% adv.).
Source: Nielsen, NPM, Thursday (11/14/2019) 8:00pm-11:00pm. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Program rankings excludes pre and post games. English-language award shows based on NPM-H, “American Music Awards” (10/09/2018), “Billboard Music Awards” (05/01/2019) and “Country Music Awards” (11/13/2019). Telemundo’s “Premios Billboard” (04/25/2019) and “Latin American Music Awards (10/17/2019). Award show ranking based on NPM-H (12/31/2018-11/14/2019), Mon-Sat 8pm-11pm/7pm-11pm, ad-supported networks, repeats excluded. Live+SD.