AT&T reported a loss of 886,000 customers during the second quarter across its “premium video” portfolio, which includes linear pay-TV services DirecTV, U-verse TV, and AT&T TV. The figure shows a massive decline in 778,000 premium video customers AT&T during the second quarter of 2019. The satellite company also lost 879,000 during the first quarter, all of which reflect the inability for the launch of the new Android TV to make up for.
AT&T's overall revenue from pay-TV video decreased by 13.2% to USD 7 billion during the second quarter. The company attributed it to the subscriber declines, as well as the impact of COVID-19 on advertising, commercial revenue, and “certain fees.”
AT&T announced a wide range of price increases for AT&T TV and DirecTV earlier this month, along with its decision to no longer sell U-Verse TV. The company also reported another 68,000 lost subscribers for its virtual pay-TV service, AT&T TV Now, with its base whittled to just 720,000 customers as of the end of June.
Before the nationwide launch of AT&T TV, several company executives admitted their hopes for a new IP-based service that would help cope with the loss by using DirectTV and U-verse, which is no longer sold to new customers. Though AT&T TV hasn’t restored the losses, the company has benefitted from sales of bundled fiber broadband services. An addition of 225,000 fiber-based high-speed internet customers in Q2 are set for release.
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