25 MAY 2020

LOVE NATURE 4K CHANNEL LAUNCHED ON ROSTELECOM

The deal was brokered by Thema and overseen by Chiara Mckee, Vice President, EMEA Global Networks, Blue Ant Media. The launch on Rostelecom expands the channels reach in Russia, where the channel is also available on pay-tv platform Tricolor and Love Nature 4K On Demand content features on OTT platform Okko.

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Thema launched of the premium wildlife channel Love Nature 4K on video service “Wink” of Rostelecom. Fans of wildlife and nature content can now access hundreds of hours of mind-blowing Ultra HD natural history shows via the Love Nature linear channel, available on Rostelecom channel number 988. The deal was brokered by THEMA RUS and overseen by Chiara Mckee, Vice President, EMEA Global Networks, Blue Ant Media. The launch on Rostelecom expands the channels reach in Russia, where the channel is also available on pay-tv platform Tricolor and Love Nature 4K On Demand content features on OTT platform Okko.

“Love Nature has seen explosive growth in the last 18 months, growing to be in 110 territories on 55 different platforms reaching over 150 million households” said Ward Platt, CEO Global Networks, Blue Ant Media. “Launching on Russia’s incumbent pay-tv platform, Rostelecom, continues that trajectory allowing us to share captivating wildlife stories with a significant Russian audience”.

Natalia Kabikova, Managing Director of THEMA RUS, commented: “Our company is a channel distributor in Russia and the CIS. We are thrilled that Love Nature’s amazing stories and breath-taking visuals are now available for Rostelecom viewers to enjoy. Bringing Love Nature to Rostelecom and to other significant partners across Russia is a significant milestone for the brands' ongoing global expansion”.

Alexander Kosarim, director of content policy at Rostelecom, notes: “We see that in modern conditions the demand for cognitive and developing content is growing. Spectators try to quench their thirst to travel and discover, which are not yet available, in virtual mode. The new Love Nature 4K television channel gives you the opportunity to get acquainted with the picturesque corners of the planet and explore wildlife in the highest quality TV. ”.

Among the main headliners of Love Nature 4K is "Monkey Island" (3 x 60), which tells the story of an ancient citadel that was once home to the kings of Sri Lanka and is now reclaimed by the jungle with a new dynasty in power - monkeys; "The Great Blue Wild" (18 x 60), which showcases the adventures of the world's greatest divers exploring massive reefs, majestic stingrays, spectacular schools of fish and menancnig sharks. In "Dogs with Extraordinary Jobs" (5 x 60; Oxford Scientific Films) we follow a group of dogs whose natural abilities are used by scientists and rescuers to improve lives, increase safety and maintain people's health, and develop the biodiversity of our world; "American Wild Seasons" (4 x 60) is spectacular documentary series showing the amazing diversity of the landscape of America throughout the year.

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