20 NOV 2020

MTV ENTERTAINMENT GROUP LAUNCHES “CULTURE CODE” DIVERSITY INITIATIVE

The initiative will help expand the roles of the company’s creative community, which include ViacomCBS’ MTV Entertainment Group projects, production companies, and talent.

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ViacomCBS’ MTV Entertainment Group today announced “Culture Code,” a comprehensive diversity, equity and inclusion initiative, set to offer in-class training through a multi-disciplinary approach within the company. “We live in an increasingly divisive world and yet as storytellers, we believe in the power of content to give the gift of empathy and understanding,” said Chris McCarthy, President, ViacomCBS’ MTV Entertainment Group.

The purpose of the establishment is to expand beyond employees for the execution of  ViacomCBS’ MTV Entertainment Group projects, production companies, and talent. The initiative was made in collaboration with social justice partners The Museum of Tolerance, Color of Change, Anti-Defamation League, The Jed Foundation, MPAC, RAINN, RespectAbility, Storyline Partners, and GLAAD.

The ultimate goal of the employee-led organization is to create a set of communal values, understanding, and baseline cultural norms to create a more inclusive and welcoming creative community. “We’re developing our Culture Code to nurture our creative community and outline a communal set of values, respect, and mutual understanding that centers around the celebration of inclusion and diversity in everything we do. We are humbled to be doing it in partnership with an incredible set of organizations who have dedicated their own lives to change the world for good.”

The MTV Entertainment Group plans to pilot internal training by the end of 2020 with the larger rollout kicking off in early 2021. “ViacomCBS’ MTV Entertainment Group’s Culture Codeis a welcomed initiative that is being launched at the perfect time,”  said Sue Obeidi, Director, MPAC Hollywood Bureau. “America is on the cusp of a new era and so is the entertainment industry. Underrepresented communities have been eager to see their deep and rich stories told authentically, fairly, and in a nuanced manner.”

ViacomCBS’ MTV Entertainment Group’s Culture Codeis a welcomed initiative that is being launched at the perfect time. America is on the cusp of a new era and so is the entertainment industry. Underrepresented communities have been eager to see their deep and rich stories told authentically, fairly, and in a nuanced manner.” Sue Obeidi Director, MPAC Hollywood Bureau