22 OCT 2020

RAI CONTINUES TO MAINTAIN ITS LEADERSHIP IN ITALY

The public broadcaster has reached a share of 34% and in second place is located Mediaset with a share of 31.8%.

Imagen La TV paga crece en suscriptores, pero disminuyen sus ingresos

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According to data from the Communications Observatory, released by the Authority for Guarantees in Communications (Agcom) Rai, despite the decrease in its share (-0.8 percentage points), continues to maintain its leadership in Italy with a share of 34%, compared to June 2019.

In second place is located Mediaset, which with 3.2 million viewers on an average day, recorded an increase (0.8 percentage points) and reached a share of 31.8%. In the same period, Discovery's audience continues to grow (+0.7 percentage points), settling on an audience share of 8.5%.

On the other hand, Comcast / Sky (-1 percentage point) and La7 of the Cairo Communication Group (-0.4 percentage points) recorded negative performances. The audience recorded by the other operators, which overall reached 15.7%, was, on the other hand, up (+0.7 percentage points).

Analyzing the evolution of the audience of the evening editions of the main news programs, Tg1 and Tg5 are confirmed on an average day as the most followed (overall with about 8.4 million listeners and a growth of +1, respectively, 7 and +0.4 percentage points). In third place is the evening edition of the local Rai 3 newspaper (TgR) with a share of 15.1%, up by +3.5 percentage points.

Analyzing the internet usage data, in June 2020 43 million average daily users surfed the net for a total of 64 hours of monthly browsing per person. Moving on to examining the audience of the main social networks, Facebook, with nearly 37 million unique users and a quarterly decline of 4 percentage points, confirms itself as the main platform used by users. A similar trend can be observed for Instagram, Linkedin, and Twitter, whose consumption in June 2020 stood at the December values, but significantly decreased when compared with those recorded in the lockdown period (respectively -36%; -12.2% and - 21.8%).