Santiago del Moro, host of "Gran Hermano"
Telefe, owned by Paramount, has once again claimed its place as the undisputed leader in Argentina, closing out 2022 at number one for 60 consecutive months, and maintaining an overall lead in the market for the past 11 years. In 2022, Telefe was watched by 88% of audiences in Argentina, with an average viewership of over 38.2 million people. Furthermore, last year Telefe achieved an annual average share of 43.33%, as it prevailed in all time slots and demographic segments, including sex, age, and socioeconomic status.
Moreover, nine of the ten most-watched shows of the year aired on Telefe, with “Gran Hermano” (Big Brother) coming in at #1 and having the most commented content on social media. Additionally, it was #1 on Google Argentina’s 2022 trends in the Series, Films, and TV Shows category.
Other 2022 Telefe hits that made the most-watched list included “La Voz Argentina,” the reality singing competition hosted by Marley alongside celebrity coaches Ricardo Montaner, Soledad, Mau y Ricky, and Lali; “MasterChef Celebrity,” the cooking competition show with Santiago del Moro and judges Donato de Santis, Damián Betular, and Germán Martitegui; “Susana, Invitada de honor,” hosted by the TV icon Susana Giménez; and “Por El Mundo Mundial,” where the audience experienced all the color and emotion of the World Cup alongside the renowned host Marley.
Furthermore, 2022 was also a record year for the news program “Telefe Noticias,” which has held onto the number one spot for 51 consecutive months, and this year achieved its highest annual average. Meanwhile, “El Noticiero de la Gente” led its time slot for 42 consecutive months.
At the same time, an average of 7.1 million users visited MiTelefe.com each month throughout the year. Telefe’s social media networks averaged 25 million followers and achieved 1.2 billion views across its Facebook, Instagram, YouTube, Twitch, Twitter, and TikTok accounts. Telefe’s Twitch channel is among the top 10 Hispanic streaming channels, largely thanks to its IRL coverage of “Gran Hermano,” “La Voz Argentina,” “El Último Pasajero,” “¿Quién Es La Mascara?,” and “Pasapalabra.” The Twitch TLF Esports account also had great success with seasons of “Modo Live,” “Stream Champagne,” and “Las Pibas También,” attaining excellent audience engagement.