NBCUniversal Telemundo Enterprises released a video in which it reveals some of its programmings for the 2020-2021 season. The content is intended to satisfy the omnichannel consumption needs among Latin viewers in the multi-platform world. “Even though the pandemic was not foreseen and has presented many challenges, Latins are very resistant and are still an influential demographic group who will contribute to the future of American economy,” said Monica Gil, CMO and Executive Senior Vice President of NBCUniversal Telemundo Enterprises.
Telemundo was one of the first companies that adapted to the change in work structure as a result of the pandemic, implementing work policies from home for most of its workers and pausing all its productions to ensure the safety of actors and studio personnel. The company sought new creative ways to keep offering programming without interruption. In the last two months, it launched “Concierto en Casa,” the first virtual music festival on TV, regardless of language, and “En Casa con Telemundo,” a new daytime entertainment show. Despite delays amid the outbreak, the network has adapted to the changes quickly, extending its original content beyond linear TV and across all platforms. Non-white Hispanics, aged 16-28 are technologically connected, know digital material, and find a safeguard in video consumption across multiple platforms. The average weekly time Hispanic adults in the U.s spend on social media has increased by six hours, year-over-year, which represents a 40% total usage increase for the future.
Besides having three years of being the leading Spanish network for weekday stellar time, Telemundo also has leading digital platforms and offers content that is culturally relevant to its Latin audience. Its streaming app has tripled this year, thanks, in part, to the success of series “El Señor de los Cielos,” “La Doña,” “Pasión Prohibida.” It is also number one on Youtube, regardless of language, in the last four years, and number one hispanic chain in VOD in the last nine years. Telemundo also has the most engagement with its audience, which nears 124 million fans worldwide, with 33 million interactive comments among them via Twitter, Facebook, and Instagram. “Hispanics today are omnichannel consumers who participate through all platforms and want dynamic content that reflects its youth, values, and cultural experiences,” said Gil. “It satisfies us to showcase programming for the following season, which includes reality competitions for families and contemporary drama stories designed to create authentic connections with our audiences and elected platforms.”
With NBCUniversal’s recent Peacock launch, Telemundo has turned into the primary source of Hispanic content for SVOD, offering more than 3,000 hours of original content. La platform will include dramatic comedies, such as “Armas de Mujer,” a new series, made from the creators of “La Reina del Sur,” who features Kate Del Castillo, and a library with popular titles such as “100 Días Para Enamorarnos”, “Betty en NY,” El Barón,” and “Preso No. 1.” The company is the only Hispanic brand that is producing content that is based on Latin culture and recently launched a mobile platform, Quivi, which offers two news programs, as well as entertainment medium, Daily Essentials. Given the demand for news during the crisis, the network also launched a nighttime news show to dedicate 12 more hours of coverage to the situation. In addition, it also launched “Nuestros Negocios,” a company of national reach capacity that supports small and medium Latin companies that have been affected by the pandemic, and helps them sustain their businesses.
Some of the new series that will be released next season include “Café, con aroma de Mujer”, “Buscando A Frida”, “Malverde, El Santo Patrón”, “El Domo del Dinero.” Telemundo has also invested in news properties and continues to generate double-digit growth its noon news programming. Noticias Telemundo’s target demographic consists of adults. At the beginning of this year, the network launch Decision 2020, an initiative in which the company informs and involves viewers throughout the process of the 2020 presidential elections. The network will also cover the Olympics in 2021, along with NBC Sports, and is preparing to transmit the upcoming Global Cup, FIFA 2022 in Qatar.
Hispanics today are omnichannel consumers who participate through all platforms and want dynamic content that reflects its youth, values, and cultural experiences. It satisfies us to showcase programming for the following season, which includes reality competitions for families and contemporary drama stories designed to create authentic connections with our audiences and elected platforms.” Monica Gil CMO and Executive Vice President of NBCUniversal Telemundo Enterprises