United Media announced outstanding ratings and viewership growth across its leading television networks throughout Southeast Europe this autumn. This way, the company solidified its position as the top media company in Serbia, Croatia, Bulgaria, Bosnia and Herzegovina, and Montenegro.
BULGARIA
NOVA Bulgaria dominated the first ten prime-time slots of the autumn season. The debut of the new season of reality show "Desafio Bulgaria" captured over 50% of the 18-59 demographic, making it the leading program across all channels. The music show "I Can See Your Voice" also captured audiences with a 30% viewership share, drawing in viewers with high-profile guest star Veselin Marinov. Digital engagement has surged, with "Desafio Bulgaria" reaching nearly 17 million views across Facebook, TikTok, and Instagram in its first ten days, while Big Brother attracted almost 5 million online views ahead of its on-air launch on October 8.
CROATIA
Nova TV Croatia saw record numbers with hit drama "Best Men," from its original production, claiming a 30% share in its time slot and remaining Croatia’s most-watched series. This autumn, the new drama "For Better or for Worse" quickly gained a loyal audience, holding a 29% share among prime-time viewers. On the reality front, the eleventh season of "Supertalent" debuted with an 11% AMR and a commanding 35% share, making it Croatia's most-watched entertainment show. Meanwhile, "MasterChef" maintained a strong 32% share with its competitive culinary challenges, adding to Nova TV’s 28% share in prime-time and 23% share across the full day.
SERBIA
TV Nova in Serbia kicked off the autumn season with its program lineup enriched by a new format - quiz show "Joker." Along with the new seasons of its signature shows, this has positioned TV Nova as the most-watched cable channel in the country.
Channel expanded its viewer base with the third season of "IDJShow," whose popularity continues to soar online, attracting almost 2 million YouTube views in September alone and over 47 million reach on social media. Nova received two awards at #Digital2024 conference - the channel’s flagship program "Dnevnik" received the "Best Domestic News TV Show" award, while the television also received the award in the "Most creative management of social media" category. The TV's official Facebook profile recorded a reach increase of 50% compared to September last year, TikTok has 5 million views and Instagram 1.3 miilion reach.
BOSNIA AND HERZEGOVINA
Nova BH achieved strong ratings this autumn, driven by top programs such as "MasterChef," talent show "Grand Stars" and TV series "Golden Cage". Engaging formats and popular local adaptations helped Nova BH maintain its influence as a top entertainment and information source in the country.
MONTENEGRO
Vijesti TV in Montenegro secured a 16% average share this autumn, with new formats that continue to resonate with local audiences. News programs like "Boje Jutra," with a 23% share, and "Vijesti u pola sedam," with a 32% share, further reinforced Vijesti TV’s reputation as Montenegro’s leading news provider. Established programs such as "Reflektor" maintained strong viewership, with a 15% share, while the political talk show "Načisto sa Petrom Komnenićem" garnered 17.5%.
DIGITAL PLATFORMS
United Media’s channels maintain an influential presence not only on television but also across digital platforms. Highlights include over 17 million views for "Desafio Bulgaria" content, 11.2 million views for "MasterChef Croatia" on Facebook, and nearly 5 million views for "Big Brother Bulgaria." Social campaigns and exclusive content ensure United Media’s sustained engagement with audiences across the region, showcasing a unique ability to connect across platforms.
N1 10TH ANNIVERSARY
As N1, United Media’s 24-hour news and current affairs platform, celebrates its 10th anniversary this fall, it continues to expand its influence month by month, steadily attracting a growing number of viewers. The anniversary was marked at the largest regional media festival in Rovinj. During the panel, news directors from all four N1 centers, along with CNN journalist Melissa Bell, discussed the importance of news channels in the era of populism and the fight against disinformation.
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