ABC Commercial has announced a major deal with China’s UYoung, securing the sale of "Ready, Steady, Wiggle!" Series 4–7, "Wiggle & Learn" and "Big Words, Small Stories" to UYoung’s UKIDS app, one of China’s most trusted streaming platforms for children’s enlightenment education.
This milestone sale marks ABC Commercial’s first distribution into the tightly regulated and highly competitive Chinese market. It reflects a sharpened strategic focus on Asia and a growing appetite in the region for premium, educational content.
UKIDS, a preferred platform for curated international edutainment, will localise both titles to be made available across China. The deal strengthens the global presence of ABC Commercial’s preschool slate and represents a significant achievement for its production partners, including The Wiggles and Moody Street Kids.
Alex Zhou, ABC Commercial’s Content Sales Manager for Asia & MENA, played a key role in facilitating the agreement through his experience in China’s complex distribution landscape: 'Breaking into China is no easy feat. It is one of the most tightly regulated media markets in the world, with high expectations around content quality, educational value and cultural sensitivity,' said Zhou. 'UKIDS’ parent company, UYoung Media, is one of the most iconic distributors of children’s content and IP management in China and a key contact for foreign programming. Their strong relationships with media platforms, combined with their 25 years of experience and deep market insight, were critical to making this happen. It’s becoming more restrictive, but the fact our content is breaking through speaks volumes, stated.
Also, Clara Yang, Vice President International Business at UYoung, said: 'We are delighted to have acquired this incredibly strong raft of shows to add to the high-quality content offering on our Ukids app. "The Wiggles" is one of the most enduring and anticipated children’s programs worldwide, with music and performances loved by kids across generations. We are excited to bring this timeless program and experience to children in China. Parents are increasingly seeking programs that both educate and entertain, and Ukids has become their primary destination for a carefully curated selection of English content, providing a truly immersive environment for language learning. These new titles will strengthen the Ukids app as China’s leading preschool animation platform, and cement UYoung’s position as the nation’s leading Kids and Family entertainment company," expressed.
With "Ready, Steady, Wiggle!", "Wiggle & Learn" and "Big Words, Small Stories" firmly within the preschool edutainment category, the titles align perfectly with China’s growing demand for content that supports English language learning, social development and early cognitive skills. "Ready, Steady, Wiggle!" Series 4 & 5 and "Big Words, Small Stories" will launch on UKIDS from mid-October 2025. This will be followed by "Wiggle & Learn" and "Ready, Steady, Wiggle!" Series 6 & 7 from 1 January 2026.
This latest partnership builds on ABC Commercial’s broader commitment to growing Australian content exports into Asia. It follows successful launches across Malaysia, Taiwan and South Korea. As interest continues to grow from Chinese agencies and platforms, ABC Commercial is well placed to expand further in the market.
Finally, Kate Chiodo, CEO of The Wiggles, celebrated the deal: 'It’s wonderful to see "The Wiggles" reaching children and families in China through this partnership with UYoung and ABC Commercial. For over 30 years we’ve been sharing songs, stories and plenty of Wiggly fun with children around the world, and it’s exciting to know that families in China will now be part of that journey," noted.
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