4 AGO 2020


The company has secured a number of international sales for BBC/S4C hit drama series. Season 3 resumes shooting in Wales post Covid-19 Lockdown.

Imagen APC Studios y APC Kids logran importantes ventas internacionales

"Keeping Faith"


Boutique co-producer and distributor About Premium Content (APC) has secured a number of international sales for BBC/S4C hit drama series "Keeping Faith" as filming on the third season resumes post Covid-19.

Laurent Boissel and Emmanuelle Guilbart, Joint-CEOs and Co-Founders at APC, say: “With 'Keeping Faith' continuing to resonate with audiences both in the UK and internationally, we are delighted to have secured further deals across the globe like the BBC and S4C commit to a new season of this riveting drama. We are also thrilled that the first local version of the show is going into production and look forward to securing further scripted format deals for Faith’s compelling journey.”


MTVA in Hungary and Antena TV Group SA in Romania have picked up rights to all three seasons, while ERR in Estonia and VRT in Dutch-speaking Belgium have picked up season 2. Yes-DBS in Israel, CANAL+, and Ale Kino+ Poland and RTP Portugal have all secured broadcast rights for season 3, which started shooting again this week in Wales after filming was abruptly stopped in March due to the Covid-19 pandemic.

Produced by Vox Pictures for S4C and BBC Wales and gap-financed by Nevision, "Keeping Faith" garnered a 20-year ratings’ high when it debuted on BBC Wales and proved to be a record-breaker on BBC iPlayer.

In addition to the new sales, APC has already extended its co-production deal with Acorn Media Enterprises (AME) for all rights to the third season of "Keeping Faith" across the US, Canada, Australia, and New Zealand for AMC Networks’ streaming service Acorn TV, plus home entertainment in the UK and Eire.

FOX in Germany has also extended its agreement for season 3 along with TV4 Media which has confirmed the SVOD rights to all three seasons for Denmark, Norway, and Sweden and has also picked up the free TV rights for TV4 Sweden.


In season 3 of "Keeping Faith", Eve Myles returns as Faith Howells, alongside Bradley Freegard as Evan Howells and Mark Lewis Jones as Steve Baldini. Olivier award-winning Celia Imrie ("Victoria Wood as Seen on TV", "Dinnerladies", "Best Exotic Marigold Hotel") is also joining the cast.

The new season is directed by Pip Broughton and Judith Dine, written by Matthew Hall and Pip Broughton, produced by Pip Broughton and Llyr Morus. Filming began in 2020 with episodes expected to air on S4C later this year and on BBC One Wales in early 2021. It will be available across the UK exclusively on BBC iPlayer.