ANICA (Associazione Nazionale Industrie Cinematografiche Audiovisive E Multimediali ) and CRTV (Confidustria Radio TV) have appealed to the Italian government to commit to supporting the audiovisual industry at the European level.
"We believe it essential that the Italian government supports a position to ensure that at European level the resources to be allocated to the production and distribution of audiovisual and media content are included in the 20% of the funds that should be assigned to digital". This is what was requested in a letter from the President of ANICA Francesco Rutelli and the President of CRTV Franco Siddi to the ministers Stefano Patuanelli (MISE), Roberto Gualtieri (MEF), Vincenzo Amendola (MAE), and Dario Franceschini (MiBACT).
The audiovisual sector - radio and television industry, film production, television series, documentaries, animation, unscripted content, entertainment - represents nearly 50 billion of European GDP, 1 million direct and 1 million indirect jobs. But also “high technology, thought, creation, organization and work”, which are elements of permanent innovation.
The COVID emergency catalyzed the effect of the systemic difficulties that undermine the sustainability of European independent media. What is at stake is significant for the future of pluralism, of original productions, and of national enterprises which are the basis of cultural diversity in Europe, and of its specific identity as a sum of national identities.
The national and European audiovisual industry must be able to grow in order to be competitive and stand up to comparison with the major OTTs. It is no coincidence that Commissioner Breton has included the creative and cultural industries among the 14 fundamental ecosystems for Reconstruction.
Support for youth, creative and technical employment, and the training of new skills for the creation and production of cinematographic and audiovisual works and original formats intended for programming on linear networks as well as for distribution on demand and on new means of use. It is a crucial industry for the development of connection demand in the digital agenda, with enormous potential for growth, development, and competitiveness at an international level and with a capacity to generate a more than proportional increase in public and private investments, as required. from European funds.
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