The Asia Pacific pay TV sector predicts its subscriber count to increase by 45 million and revenues up by $1.40 billion over the next five years. According to Digital TV Research, pay-TV penetration will stay at around 69%. Together, China and India will account for 80% of the region’s 676 million pay-TV subscribers by 2025. 
India estimates the number of its paid TV subscribers to be 24 million over the next five years. China will peak in 2021, with a slow decline thereafter. OTT penetration and competition will remain much higher in China than in India. “Much of this subscriber growth is down to the number of TV households increasing by 65 million between 2019 and 2025 to 978 million as populations rise and disposable income climbs,” Simon Murray, Principal Analyst at Digital TV Research said. “The region’s population is 4 billion– more than half of the world’s total.”
Source: Digital TV Research
Much of this subscriber growth is down to the number of TV households increasing by 65 million between 2019 and 2025 to 978 million as populations rise and disposable income climbs. The region’s population is 4 billion– more than half of the world’s total.” Simon Murray Principal Analyst at Digital TV Research
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