Banijay Rights closes partnership with Amagi for FAST channels

Amagi leverages its partnership with key Free Ad-supported Streaming TV platforms such as Samsung TV Plus, The Roku Channel, and more to drive visibility for Banijay’s content.

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Shaun Keeble

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Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced its partnership with Banijay Rights to drive its Free Ad-supported Streaming TV (FAST) strategy worldwide. Amagi has facilitated channel creation, distribution, and monetization for Banijay Rights on key FAST platforms such as Samsung TV Plus, The Roku Channel, Freevee, LG Channels, etc.

“As a key member of the content marketplace, connecting premium content providers with the most sought-after OTT platforms, we were ecstatic to collaborate with Banijay Rights,” said Srinivasan KA, co-founder of Amagi. “FAST is increasingly becoming synonymous with quality programming, and it's exactly where a media powerhouse like Banijay Rights should be, and we’re thrilled to have facilitated that,” the executive added.

Banijay Rights has also sought to leverage the benefits of Amagi’s cutting-edge cloud-led innovations to amplify its reach and revenue in the FAST space. Amagi Cloudport, one of the key solutions that Banijay Rights has availed, is a versatile cloud-built channel playout and distribution solution, with its ability to centrally manage multi-country feeds and improve the efficiency of large broadcast operations. Other solutions such as Amagi Thunderstorm and Amagi Planner have been utilized by Banijay Rights for dynamic ad insertion and automated content scheduling, delivering a seamless ad and program experience to their viewers. “At Banijay Rights, we are uncompromising in our commitment to quality, and we’ve always associated ourselves with content projects that are powerful and transformative. Our choice of technology partners is no different, and we look forward to accomplishing great things with Amagi,” said Shaun Keeble, VP Digital, Banijay Rights.

Amagi provides a complete suite of channel creation, distribution, and monetization solutions. The company also has a state-of-the-art cloud broadcast operations center that can support 1000+ live, linear channels. Amagi clients include ABS-CBN, A+E Networks UK, beIN Sports, Curiosity Stream, Discovery Networks, Fox Networks, Fremantle, Gusto TV, NBCUniversal, Tastemade, Tegna, USA Today, Vice Media, and Warner Media, among others.

Banijay is one of the largest content producers and distributors of TV content in the world and has a multi-genre catalog of 130,000 hours of original standout programming that includes hit shows such as "Survivor," "Black Mirror," "MasterChef," and more. Meanwhile, Amagi is the torchbearer of the global FAST ecosystem, having established early leadership in the domain with 50+ FAST platform partnerships and 100 other OTT platform partnerships.

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